The Ivory & Deene Family

Collaborating with you to curate beautiful spaces for your people. Rooms where memories are woven, ideas are birthed and joy is deepened.

Our Founders, Peter & Ruby

Our Ivory & Deene story dates back to 2002 when we found ourselves in the difficult position of having more expenditure than income. We began scouring weekly garage sales, identifying items with profit potential, photographing them and uploading them to eBay. The model quickly took off as we recognised a largely untapped online commerce market. In the midst of the largest shift in the history of commerce, we decided to use this online model to bring affordable luxury goods to homes across the country.

Peter & Ruby

Ivory & Deene was born.

As demand began to soar, we realised it was time to regroup and consolidate our range to better suit the Australian market. Luxury products that were both affordable and accessible to all Australians. Products we loved.
Our first import of bed linen formed the foundation of the Ivory & Deene home and living range and, soon after, our website was launched.
The Ivory & Deene journey had begun!
Our range has since evolved with a sensitivity to the Australian market. Ivory & Deene continues to offer products with comfort, flair and opulence in mind.
Affordable luxury underpinned with quality.

Our Values

These are some of the values that we live by as a company. They guide our decisions, culture and approach to business.

People First

People are our greatest why. We exist to serve, love & add value to everyone who interacts with our brand.

Pursuit Of Excellence

We work to ensure every aspect of what we do provides the best experience, products and value.

Wow Our Customers

Our customers are our priority. We strive to make every aspect of their journey memorable and exceptional.

Act With Integrity

We will be authentic and honest,
trusting others to do the same.

Our foundation remains our love for God and the desire to demonstrate His love and goodness in everything we do.